Why Samoa for new media group PacMA?

By Kalafi Moala: Pacific Media Centre

In the days immediately following the announcement of the launch of the Pacific Media Association (PacMA), the question has often been raised about why Samoa was chosen as the place to register this new organisation.

Last week on August 10, several media owners and journalists from the Pacific region met in Apia to form the new association. A new constitution was formulated and registration of an incorporated society was sought with the government of Samoa.

In addition to a new code of ethics for the organisation and its members, a set of bylaws is being currently written to guide the conduct of the affairs of the organisation.

Headed by probably the Pacific region’s most successful and experienced media owner and journalist, Samoa’s Sano Savea Malifa, the men and women that make up the organisation promise to be the embodiment of PacMA’s mission to promote and defend values of media freedom, ethics and good governance, and provide training for all media in the Pacific region.

Malifa plays a major role in the selection of Samoa as the founding ground for PacMA.

But it is more than that. Samoa hosts some of the most effective media operations in the region – be it print, broadcasting, or on-line. And these operations are not flash-in-the-pan overnight sensations.

They have paid the price in years of covering the hard yards. In the case of Malifa and his print media enterprise, he has suffered in previous years many obstacles, including countless lawsuits, physical attacks, the burning down of his press plant, and other disheartening inconveniences.

Samoa, however, has gone through its own quiet reform in so many facets of its political, economic, and social life. The result has been an environment conducive to the development of media freedom and journalistic professionalism.

The National University of Samoa is running a journalism school, and who knows what other educational development in media is ahead at this growing institution?

Free media environment
The government of Samoa has not only given the island nation comparable political and social stability, but has been largely responsible for creating a free media environment.

Prime Minister Tuilaepa Sa’ilele Malielegaoi has himself been a staunch supporter of media freedom. Despite having been at times scrutinised by the local media, he has been a mature and responsible leader in his response.

On the evening that marked the launch of PacMA, Tuilaepa, despite a busy schedule, and another function he needed to attend, “dropped in” and congratulated the founders of PacMA, encouraged the members in its stand for media freedom, and gave a speech that welcomed the organisation.

He was especially thrilled that the new organisation was founded and will be operating out of Samoa.

It was hard to think of too many other island nations in the Pacific that can match the welcome, the hospitality, and the media freedom environment that Samoa offers.

What makes PacMA a unique media association is that it is to be primarily driven by media owners, the journalists and media practitioners who work in the industry. Too often organisations end up being run by bureaucrats whose ties to the actual professional services provided for people are no longer there.

It is time a media association is run primarily by people who are engaged in media as part of their everyday occupation.

Another major facet of the PacMA ethos that is fundamental to its formation and ongoing practice is that of independence from the aid infrastructure in the region that often results in “funding traps” in which service organisations become entangled and unable to fulfil their mission.

Obviously, there is no organisation that can survive without funding. But PacMA has chosen to be self-funded, and allow Pacific generosity to be a sustainable provider. There will be specific projects, however, from time to time, for which the organization will seek funding assistance.

The consensus at the founding meeting was: “We will not let funding dictate our vision and mission agendas.”

So be it. PacMA wants to be independent of what has become a very dangerous trend in NGO and regional organisational operations, which is a total dependence on donor funding agencies.

PacMA has its work cut out, not only in reestablishing the traditional media association roles and responsibilities in the region, but also how to wisely facilitate the new realities of emerging new media, gender driven media initiatives, and the future of our industry rooted in the growing youth media practitioners that need all the encouragement and help they can get.

Kalafi Moala, publisher and chief executive of the Nuku'alofa-based Taimi Media Network, is deputy chair of PacMA and himself a key campaigner for media freedom Pacific-style. Photo of Savea Sano Malifa, Samoa Observer.

New Pacific media body PacMA formed at Samoa meeting
PacMA website

Media kingpins start new group after divisive PINA resignation

By Josephine Latu, Pacific Media Watch

A group of established media veterans have formed a new group – the Pacific Media Association (PMA) – after this week’s resignation announcement by former vice president of the main regional body, the Pacific Islands News Association (PINA) John Woods.

The new media organization includes as key members Samoa Observer founder Savea Sano Malifa, Vanuatu Daily Post editor Marc Neil-Jones, former Fiji Sun publisher now an editor at the Samoa Observer Russell Hunter, Taimi Media Network CEO Kalafi Moala, and Cook Islands News editor John Woods, among others.

Moala said the plan was to support independent media while avoiding organisational bureaucracy, and unlike PINA, the PMA it would be open to members from Australia and New Zealand.

“It’s been long overdue to have an ‘industry driven’ media association in the Pacific whose core values include press freedom and the united and co-ordinated effort to lift Pacific media to a high level of journalistic performance. Our independence is vital if we are going to fulfil our professional duties to our region,” Moala told Pacific Scoop.

Woods resigned earlier this week over alleged lack of transparency and maladministration in PINA, as well as the lack of action over Fiji’s media controls.

“Today’s media freedom situation in Fiji… is totally intolerable. A body like PINA should have led the outrage 24 hours ago. I am ashamed that we have reneged on our constitutional obligation to oppose censorship and media controls in Fiji,” he stated in his letter of resignation, circulated on the Pacific Islands Journalists Online network.

In response, PINA president Moses Stevens told Radio New Zealand that the organisation stood by its approach, stating: “Fiji is not a normal democratic government… It’s a military regime and we cannot deal with the situation as we would deal with a normal democratically elected government.”

PINA is currently based in Fiji, where the media has been heavily censored by the military regime in power.

Lisa Williams Lahari, founder of the Pacific WAVE network, said she was “sad but not surprised” at the recent PINA developments.

“This week’s crisis proves the point that we need to get regional media in order,” she told Pacific Scoop.

“I want an association that’s different from PINA. Anyone who as observed the repeated calls for transparency would know it’s a confirmation there’s a lot of trouble,” she said.

Lahari called for a new approach to regional media in forming alliances with new Pacific advocacy groups and media networks that have formed in the past few years.

She said her organisations, Pacific WAVE network and the Pacific Freedom Forum group, were ready to sign on to the PMA.

It is yet uncertain where in the Pacific the new organisation will be based, although Samoa has been suggested due to its air links and media environment.

Photo: Taimi Media Network CEO and publisher of the Taimi 'o Tonga newspaper Kalafi Moala is one of the founders of the new Pacific Media Association.

Veteran media freedom champions speak out for uncompromised Pacific news

By David Robie in Apia: Pacific Media Centre

Veteran champions of a free Pacific media spoke out strongly in defence of an uncompromising public watchdog role for the region's news organisations at an Article 19 seminar in Samoa this week.

Savea Sano Malifa, editor-in-chief of the Samoa Observer, spoke of his lifelong pursuit of the “hidden stories” at the UNESCO-sponsored seminar, which had a “courage under fire” theme.

“When I started out as a journalist, I realised that I didn’t care much about the everyday, obvious news,” he said.

“Especially the ones that were being deliberately hidden in order that they remained so for a very long time.

“That was the stuff that kept up the pressure to dig deeper.”

Netani Rika, editor-in-chief of the Fiji Times, whose newspaper led the challenge against unprecedented draconian censorship by the military regime after the abrogation of the 1997 constitution at Easter by publishing blank spaces in retaliation against the gag, called for more training of media workers “under fire”.

“How do we build their courage? Simply, by not backing down,” he said.

“It is vital indeed it’s our duty – to ensure that journalists continue to make every attempt to cover the issues that matter to the people, even if the stories we write do not portray our rulers in a good light.”

Move Pacnews
Kalafi Moala, publisher of both the Taimi ‘o Tonga and Tonga Chronicle and who was unconstitutionally jailed for contempt of Parliament in 1996, called on the Pacific Islands News Association (PINA) to move out of Fiji and shift its regional news service Pacnews in protest.

“They should get out of Fiji so that they can function independently,” he said.

“We don’t believe they should remain silent. In terms of media freedom, journalists in the Pacific are looking for fresh leadership.”

Russell Hunter, expelled by the Fiji regime while he was publisher of the Fiji Sun in February 2008, also called for Pacnews to move out of Fiji.

“It is appalling that a body that has consistently stood up for media freedom for a quarter of a century or more should have maintained its operations in a censure environment one minute longer than it needed to,” said Hunter, who is now development editor of the Samoa Observer.

Savea Malifa also warned young journalists to defend their independence and not fall foul to the Pacific free “beer and food” culture.

In our small societies, the urge for compromise is compelling. Many journalists succumb to it. They are invited to their governments’ cocktail parties, they accept free beer and food, and they lose sight of the ethics.”

Marc Neil-Jones, publisher of the Vanuatu Daily Post, said his paper constantly challenged assaults, intimidation and bullying by authorities by publicly exposing such behaviour.

The International Federation of Journalists (IFJ) Asia-Pacific bureau’s Deborah Muir and Kalafi Moala were lead trainers for the seminar, organised by the recently formed Pacific Freedom Forum (PFF).

PINA failure
The forum’s facilitator, Lisa Williams-Lahari, a longtime Pacific women’s advocate now based at Otago University, steered the programme – a regional response to the failure of PINA in recent months to respond with timely campaigns to defend the region from assaults on media freedom.

The seminar conducted two days of freedom of speech and expression mobilisation and practical training exercises under the Article 19 umbrella – from the United Nations Declaration of Human Rights. The programme was designed to monitor the region’s media more stringently.

A final day of strategic mapping for the forum’s future, leading to the two-yearly PINA convention in Vanuatu in mid-July followed.

The forum issued a final communiqué today outlining its action plan and declaration, including working towards becoming registered as a non-government organisation.

The network also plans to work with other regional organisations with similar objectives such as the IFJ, Secretariat of the Pacific Community (SPC) Regional Media Centre, AUT University Pacific Media Centre and its Pacific Media Watch project, University of the South Pacific regional journalism programme and the National University of Samoa journalism programme.

The forum explored a regional strategy to have a strong presence at the University of Queensland-hosted World Media Freedom Day event in Brisbane, Australia, next May 1-4.

Picture: Taimi Media Network publisher (left), Fiji Times editor-in-chief Netani Rika and Vanuatu Daily Post publisher Marc Neil-Jones. Photo: David Robie.

• Dr David Robie is director of the Pacific Media Centre. He was present at the “Courage under fire” media seminar with the assistance of the NZ National Commission for UNESCO.

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